{"id":105945,"date":"2021-03-24T07:51:19","date_gmt":"2021-03-24T06:51:19","guid":{"rendered":"https:\/\/headwear.com.pl\/?p=105945"},"modified":"2021-04-19T18:59:55","modified_gmt":"2021-04-19T16:59:55","slug":"czapka-z-haftem-stylowy-funkcjonalny-i-uzyteczny-gadzet-reklamowy-cz-2","status":"publish","type":"post","link":"https:\/\/headwear.com.pl\/en\/2021\/03\/24\/czapka-z-haftem-stylowy-funkcjonalny-i-uzyteczny-gadzet-reklamowy-cz-2\/","title":{"rendered":"Embroidered cap \u2013 a stylish, functional and useful promotional item (part 2)"},"content":{"rendered":"<h2><strong>According to the report &quot;Perception of promotional gifts&quot; conducted by IPSOS for the Polish Chamber of Promotional Articles (PIAP), the key features of promotional gadgets are their functionality and quality of workmanship. Considering these two factors, a promotional cap seems to be the ideal gift. <\/strong><\/h2>\n<h2><strong>Functionality of promotional caps<\/strong><\/h2>\n<p>In the first part of this article (<a href=\"https:\/\/headwear.com.pl\/en\/2021\/03\/15\/czapka-z-nadrukiem-stylowy-funkcjonalny-i-uzyteczny-gadzet-reklamowy-cz-1\/\" target=\"_blank\" rel=\"noopener\">here<\/a>) we discussed the quality of promotional caps, and in today&#x27;s post we will focus on their functionality. <strong>What is a functional promotional gadget? In a nutshell, it can be said that it is one that performs its function well.<\/strong>Here, one must answer the question of what functions it should perform. <a href=\"https:\/\/headwear.com.pl\/en\/products\/\" target=\"_blank\" rel=\"noopener\">promotional cap<\/a>As the name suggests, its main function is <strong>advertising function<\/strong>Since a cap is an item of clothing, it should also have high stylistic and aesthetic qualities. In the case of printed caps, their advertising and stylistic functions overlap and are closely intertwined.<\/p>\n<h2><strong>Advertising features of caps<\/strong><\/h2>\n<p>One could say that promotional items (including caps) are the longest-lasting and most relevant form of advertising. Their main advertising function is to build and create a positive image of the company. They are a tool that can be used to build long-term business relationships and are excellent at supporting customer loyalty to a given brand or company. Promotional items are also perfect for various types of sales promotions and promotional campaigns.<\/p>\n<h2><strong>How does a promotional cap fit into these functions?<\/strong><\/h2>\n<ul>\n<li><strong>10 months<\/strong> \u2013 this is the average period of use of a promotional cap \u2013 meaning that the advertising message displayed on the cap will influence the recipient for a period of ten months. It should also be mentioned that this message is not only received by the cap wearer, but also by all the people with whom they come into contact.<\/li>\n<li><strong>3400<\/strong> \u2013 this is the average number of times the cap&#x27;s advertising message is seen by recipients during its lifetime. In other words, the advertising message displayed on the cap will be seen 3,400 times. It is worth mentioning that this is one of the best results among all types of promotional items.<\/li>\n<li><strong>CPI (cost per impression)<\/strong> \u2013 comparing the cost of producing one promotional cap with the number of contacts it can generate (3,400) results in a very low cost of reaching the target audience with the advertising message.<\/li>\n<li><strong>69%<\/strong> \u2013 taki procent ankietowanych deklaruje, \u017ce posiada i u\u017cytkuje gad\u017cet reklamowy w formie czapki.<\/li>\n<\/ul>\n<p>Summarising the above data, it can be safely said that the cap fulfils its advertising functions in an exemplary manner. It is a gadget that generates a large number of contacts with the advertising message over a long period of time. These functions can be further enhanced by using high-quality caps in your advertising activities, which are enriched with aesthetic and <a href=\"https:\/\/headwear.com.pl\/en\/decoration\/\" target=\"_blank\" rel=\"noopener\">high-quality decorations<\/a>.<\/p>\n<h2><strong>Stylistic and aesthetic features of promotional caps<\/strong><\/h2>\n<p>Since a cap is an item of clothing, it should also have high stylistic and aesthetic qualities. It should fulfil most of the functions assigned to clothing products. A promotional cap should be a high-quality product, finished with good-quality materials. It should also be a product that is easy and comfortable to use. Although a cap is a rather traditional item of clothing, it is important that it is fashionable and simply attractive. All these elements influence its advertising functions. If the cap is of poor quality, poorly finished and uncomfortable, it will not be used \u2013 which means that it will not fulfil its advertising functions. <strong>It is worth mentioning here that the reason why the cap is kept and used by the recipients is its attractiveness \u2013 this was indicated by 63% of all respondents.<\/strong>.<\/p>\n<p><strong>In summary, for a cap to fully fulfil its advertising function, it must be a good-quality product.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Source: data from the &quot;Global ad impressions study (2019 edition)&quot; conducted by the Advertising Specialty Institute<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Wed\u0142ug raportu \u201ePercepcja upomink\u00f3w reklamowych\u201d przeprowadzonym przez IPSOS dla Polska Izba Artyku\u0142\u00f3w Promocyjnych (PIAP) kluczow\u0105 cech\u0105 gad\u017cet\u00f3w reklamowych jest ich funkcjonalno\u015b\u0107 oraz jako\u015b\u0107 wykonania. Bior\u0105c pod uwag\u0119 powy\u017csze dwa czynniki, to czapka reklamowa wydaje si\u0119 by\u0107 idealny upominkiem. Funkcjonalno\u015b\u0107 czapek reklamowych W pierwszej cz\u0119\u015bci tego artyku\u0142u (tutaj) zosta\u0142 poruszony temat jako\u015bci czapek reklamowych, w dzisiejszym wpisie zajmiemy si\u0119 ich funkcjonalno\u015bci\u0105. Funkcjonalny gad\u017cet reklamowy, czyli jaki? W du\u017cym skr\u00f3cie mo\u017cna powiedzie\u0107 \u2013 dobrze spe\u0142niaj\u0105cy swoj\u0105 funkcj\u0119. Tutaj nale\u017cy sobie odpowiedzie\u0107 na pytanie, jakie funkcje powinna spe\u0142nia\u0107 czapka reklamowa? Jak sama nazwa wskazuje, jej g\u0142\u00f3wn\u0105 funkcj\u0105 jest funkcja reklamowa? W zwi\u0105zku z tym, \u017ce czapka jest elementem garderoby, to powinna cechowa\u0107 si\u0119 tak\u017ce wysokimi walorami stylistycznymi i estetycznymi. W przypadku czapek z nadrukiem ich funkcje reklamowe i stylistyczne wzajemnie si\u0119 przenikaj\u0105 i s\u0105 \u015bci\u015ble ze sob\u0105 powi\u0105zane. Funkcje reklamowe czapek Mo\u017cna pokusi\u0107 si\u0119 o sformu\u0142owanie, \u017ce gad\u017cety reklamowe (w tym czapki) s\u0105 najd\u0142u\u017cej \u017cyj\u0105c\u0105 i aktualn\u0105 form\u0105 reklamy. G\u0142\u00f3wn\u0105 ich funkcj\u0105 reklamow\u0105 jest budowa i kreowanie pozytywnego wizerunku firmy. S\u0105 narz\u0119dziem dzi\u0119ki, kt\u00f3remu mo\u017cna budowa\u0107 d\u0142ugotrwa\u0142e relacje biznesowe, doskonale wspieraj\u0105 lojalno\u015b\u0107 klient\u00f3w do danej marki czy firmy. Gad\u017cety reklamowe doskonale sprawdzaj\u0105 si\u0119 tak\u017ce w r\u00f3\u017cnego rodzaju promocjach sprzeda\u017cy czy akcjach promocyjnych. Jak&#8230;<\/p>","protected":false},"author":1,"featured_media":105949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[114,115,383,382,388,139],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Czapka z haftem \u2013 stylowy, funkcjonalny i u\u017cyteczny gad\u017cet reklamowy (cz. 2) - Headwear Professionals<\/title>\n<meta name=\"description\" content=\"Jakie funkcje powinna spe\u0142nia\u0107 czapka reklamowa? Jak sama nazwa wskazuje, jej g\u0142\u00f3wn\u0105 funkcj\u0105 jest funkcja reklamowa? 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