{"id":108621,"date":"2024-01-25T15:26:58","date_gmt":"2024-01-25T14:26:58","guid":{"rendered":"https:\/\/headwear.com.pl\/?p=108621"},"modified":"2024-01-25T15:30:18","modified_gmt":"2024-01-25T14:30:18","slug":"50-lecie-marki-headwear-professionals","status":"publish","type":"post","link":"https:\/\/headwear.com.pl\/en\/2024\/01\/25\/50-lecie-marki-headwear-professionals\/","title":{"rendered":"50-lecie marki Headwear Professionals"},"content":{"rendered":"

O pocz\u0105tkach i rozwoju marki, relacjach z klientami, flagowych produktach i zdywersyfikowanej ofercie, a tak\u017ce o sukcesach i wyzwaniach oraz o tym, jaka przysz\u0142o\u015b\u0107 czeka bran\u017c\u0119, m\u00f3wi\u0105 Marcin i Micha\u0142 Matwiejczyk w wywiadzie dla OOH Magazine<\/a>.<\/h2>\n
\n

Zanim zaczniemy, gratulacje z okazji 50-lecia istnienia firmy Headwear Professionals. Zacznijmy od pocz\u0105tku. Kiedy i gdzie powsta\u0142a marka Headwear Professionals?<\/h4>\n

Marcin Matwiejczyk: Dzi\u0119kujemy za mi\u0142e s\u0142owa i\u00a0zaproszenie. Firma Headwear Professionals narodzi\u0142a si\u0119 w\u00a01974 roku w\u00a0Australii. Nasze korzenie si\u0119gaj\u0105 tamtejszych inspiracji, australijskiego stylu \u017cycia i\u00a0pasji do doskona\u0142ej jako\u015bci. To w\u0142a\u015bnie tam rozpocz\u0119li\u015bmy nasz\u0105 podr\u00f3\u017c, kreuj\u0105c czapki reklamowe z\u00a0my\u015bl\u0105 o\u00a0wyj\u0105tkowych i\u00a0kreatywnych projektach.<\/p>\n

Interesuj\u0105ce. Jak zatem dosz\u0142o do tego, \u017ce marka pojawi\u0142a si\u0119 na rynku europejskim i\u00a0polskim?<\/h4>\n

Marcin: Po wielu latach sukces\u00f3w na rynku australijskim marka postanowi\u0142a podj\u0105\u0107 wyzwanie ekspansji. W\u00a02009 roku zdecydowali\u015bmy si\u0119 wej\u015b\u0107 na rynek europejski, a\u00a0polskie biuro sta\u0142o si\u0119 naszym strategicznym punktem wyj\u015bcia na ten obszar. Polska, z\u00a0jej dynamicznym rynkiem reklamowym, sta\u0142a si\u0119 idealnym miejscem dla naszej marki.<\/p>\n

Jakie zatem by\u0142y kroki milowe w\u00a0rozwoju firmy?<\/h4>\n

Marcin: Ekspansja rynku europejskiego by\u0142a bez w\u0105tpienia jednym z najwa\u017cniejszych moment\u00f3w. To by\u0142o wyzwanie, ale r\u00f3wnie\u017c ogromna szansa na rozw\u00f3j i dostarczanie naszych produkt\u00f3w dla klient\u00f3w z r\u00f3\u017cnych kraj\u00f3w. Zacie\u015bnienie wsp\u00f3\u0142pracy z agencjami reklamowymi by\u0142o kluczowe \u2013 to one pomog\u0142y nam zbudowa\u0107 siln\u0105 pozycj\u0119 w bran\u017cy.<\/p><\/blockquote>\n

Ca\u0142a rozmowa jest dost\u0119pna na stronie OOH Magazine \u2013 https:\/\/oohmagazine.pl\/2024\/01\/16\/50-lecie-marki-headwear-professionals\/<\/a><\/h4>","protected":false},"excerpt":{"rendered":"

O pocz\u0105tkach i rozwoju marki, relacjach z klientami, flagowych produktach i zdywersyfikowanej ofercie, a tak\u017ce o sukcesach i wyzwaniach oraz o tym, jaka przysz\u0142o\u015b\u0107 czeka bran\u017c\u0119, m\u00f3wi\u0105 Marcin i Micha\u0142 Matwiejczyk w wywiadzie dla OOH Magazine. Zanim zaczniemy, gratulacje z okazji 50-lecia istnienia firmy Headwear Professionals. Zacznijmy od pocz\u0105tku. Kiedy i gdzie powsta\u0142a marka Headwear Professionals? Marcin Matwiejczyk: Dzi\u0119kujemy za mi\u0142e s\u0142owa i\u00a0zaproszenie. Firma Headwear Professionals narodzi\u0142a si\u0119 w\u00a01974 roku w\u00a0Australii. Nasze korzenie si\u0119gaj\u0105 tamtejszych inspiracji, australijskiego stylu \u017cycia i\u00a0pasji do doskona\u0142ej jako\u015bci. To w\u0142a\u015bnie tam rozpocz\u0119li\u015bmy nasz\u0105 podr\u00f3\u017c, kreuj\u0105c czapki reklamowe z\u00a0my\u015bl\u0105 o\u00a0wyj\u0105tkowych i\u00a0kreatywnych projektach. Interesuj\u0105ce. Jak zatem dosz\u0142o do tego, \u017ce marka pojawi\u0142a si\u0119 na rynku europejskim i\u00a0polskim? Marcin: Po wielu latach sukces\u00f3w na rynku australijskim marka postanowi\u0142a podj\u0105\u0107 wyzwanie ekspansji. W\u00a02009 roku zdecydowali\u015bmy si\u0119 wej\u015b\u0107 na rynek europejski, a\u00a0polskie biuro sta\u0142o si\u0119 naszym strategicznym punktem wyj\u015bcia na ten obszar. Polska, z\u00a0jej dynamicznym rynkiem reklamowym, sta\u0142a si\u0119 idealnym miejscem dla naszej marki. Jakie zatem by\u0142y kroki milowe w\u00a0rozwoju firmy? Marcin: Ekspansja rynku europejskiego by\u0142a bez w\u0105tpienia jednym z najwa\u017cniejszych moment\u00f3w. To by\u0142o wyzwanie, ale r\u00f3wnie\u017c ogromna szansa na rozw\u00f3j i dostarczanie naszych produkt\u00f3w dla klient\u00f3w z r\u00f3\u017cnych kraj\u00f3w. Zacie\u015bnienie wsp\u00f3\u0142pracy z agencjami reklamowymi by\u0142o kluczowe \u2013 to one…<\/p>","protected":false},"author":1,"featured_media":108623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[388,139],"tags":[],"yoast_head":"\n50-lecie marki Headwear Professionals - Headwear Professionals<\/title>\n<meta name=\"description\" content=\"O pocz\u0105tkach i rozwoju marki, relacjach z klientami, flagowych produktach i zdywersyfikowanej ofercie, a tak\u017ce o sukcesach i wyzwaniach oraz o tym, jaka przysz\u0142o\u015b\u0107 czeka bran\u017c\u0119, m\u00f3wi\u0105 Marcin i Micha\u0142 Matwiejczyk\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headwear.com.pl\/en\/2024\/01\/25\/50-lecie-marki-headwear-professionals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50-lecie marki Headwear Professionals - 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