{"id":106012,"date":"2021-04-19T13:02:13","date_gmt":"2021-04-19T11:02:13","guid":{"rendered":"https:\/\/headwear.com.pl\/?p=106012"},"modified":"2021-04-19T18:59:28","modified_gmt":"2021-04-19T16:59:28","slug":"felieton-w-ooh-magazine-zerowy-moment-prawdy","status":"publish","type":"post","link":"https:\/\/headwear.com.pl\/it\/2021\/04\/19\/felieton-w-ooh-magazine-zerowy-moment-prawdy\/","title":{"rendered":"La rubrica della rivista OOH - Il momento zero della verit\u00e0"},"content":{"rendered":"<h1>Nell'ultima edizione di <a href=\"https:\/\/oohmagazine.pl\/\" target=\"_blank\" rel=\"noopener\">Rivista OOH<\/a> (02\/2021) ha pubblicato un altro articolo di Marcin Jedrzejczyk (Marketing Manager Headwear Professionals), in cui viene descritto il problema dello \"Zero Moment of Truth (ZMOT)\".<\/h1>\n<p>\"Prima di prendere una decisione, un potenziale cliente cerca su Internet quante pi\u00f9 informazioni possibili sul prodotto a cui \u00e8 interessato. Questo \u00e8 un momento a cui i responsabili del marketing dovrebbero prestare particolare attenzione. Se in questa fase il consumatore riceve una risposta soddisfacente, si imbatte in un'opinione positiva online o familiarizza con la classifica in cui viene descritto il nostro prodotto, le possibilit\u00e0 di passare alle fasi successive del percorso di acquisto (e quindi all'acquisto finale) aumentano notevolmente. In questa fase, le aziende dovrebbero concentrare i propri sforzi nello sviluppo e nella <strong>ottimizzazione delle attivit\u00e0 di SEO, content marketing e social media<\/strong>. L'obiettivo deve essere quello di conoscere al meglio il nostro cliente. Dobbiamo sapere quali informazioni cercano sul prodotto e sull'azienda, dove e come le cercano.<\/p>\n<p><strong>Quali azioni intraprendere per il momento zero della verit\u00e0?<\/strong><\/p>\n<ul>\n<li><strong>ottimizzazione delle attivit\u00e0 SEO<\/strong> - Sapendo come e cosa cercano i nostri potenziali clienti, siamo in grado di preparare il sito web di conseguenza. Il principale motore di ricerca del nostro Paese \u00e8 Google, quindi le nostre azioni devono essere mirate a comparire nelle posizioni pi\u00f9 alte possibili.<\/li>\n<li><strong>marketing dei contenuti<\/strong> - Quando creiamo contenuti per un sito web, dobbiamo fornire risposte alle domande reali che ci vengono poste dai consumatori. Un potenziale cliente dovrebbe trovare sul nostro sito web le risposte a tutte le domande possibili. Dovremmo scrivere su argomenti che interessano il nostro pubblico. Una buona soluzione in questo caso \u00e8 avere un blog o concentrarsi su una scheda FAQ.<\/li>\n<li>prendersi cura di <strong>immagine positiva<\/strong> e la comunicazione con i consumatori ...)<\/li>\n<\/ul>\n<p>Vi invitiamo a leggere l'intero articolo, che \u00e8 disponibile <a href=\"https:\/\/headwear.com.pl\/wp-content\/uploads\/2021\/04\/OOH-Marcin-Jedrzejczyk.pdf\" target=\"_blank\" rel=\"noopener\"><strong>QUI<\/strong><\/a>. Potete leggere l'intero numero di aprile della rivista OOH su <a href=\"https:\/\/oohmagazine.pl\/2021\/04\/19\/cyfrowa-transformacja-tematem-numer-kwietniowego-ooh-magazine\/\" target=\"_blank\" rel=\"noopener\"><strong>QUI<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>W najnowszym wydaniu OOH Magazine (02\/2021) ukaza\u0142 si\u0119 kolejny artyku\u0142 autorstwa Marcina J\u0119drzejczyka (Marketing Manager Headwear Professionals), w kt\u00f3rym zosta\u0142o opisane zagadnienie &#8222;Zero Moment of Truth (ZMOT)&#8221; &#8222;&#8230; Potencjalny klient\u00a0zanim podejmie decyzj\u0119, szuka w Internecie jak najwi\u0119cej informacji o produkcie, kt\u00f3ry go zainteresowa\u0142. Jest to moment, na kt\u00f3ry marketerzy powinni zwr\u00f3ci\u0107 szczeg\u00f3ln\u0105 uwag\u0119. Je\u015bli na tym etapie konsument uzyska satysfakcjonuj\u0105c\u0105 go odpowied\u017a, natrafi na pozytywn\u0105 opini\u0119 w sieci czy zapozna si\u0119 z rankingiem, w kt\u00f3rym jest opisany nasz produkt, to szanse przej\u015bcia do kolejnych etap\u00f3w \u015bcie\u017cki zakupowej (tym samy do finalnego zakupu) znacznie wzrastaj\u0105. Na tym etapie dzia\u0142ania firm powinny by\u0107 skupione na opracowaniu i optymalizacji dzia\u0142a\u0144 SEO, na dzia\u0142aniach content marketingowych oraz social media. Nale\u017cy si\u0119 skupi\u0107 na jak najlepszym poznaniu naszego klienta. Musimy wiedzie\u0107 jakich informacji o produkcie i firmie poszukuje, gdzie i jak ich poszukuje. Jakie podejmowa\u0107 dzia\u0142ania zwi\u0105zane z Zerowym Momentem Prawdy? optymalizacja dzia\u0142a\u0144 SEO \u2013 wiedz\u0105c jak i czego szukaj\u0105 nasi potencjalni klienci, to jeste\u015bmy w stanie odpowiednio przygotowa\u0107 stron\u0119 internetow\u0105. Wiod\u0105c\u0105 wyszukiwark\u0105 w naszym kraju jest Google wi\u0119c nasze dzia\u0142ania powinny by\u015b skupione na tym aby pojawia\u0107 si\u0119 na jak najwy\u017cszych pozycjach content marketing \u2013 tworz\u0105c tre\u015bci na stron\u0119 www powinni\u015bmy dostarcza\u0107 odpowiedzi na&#8230;<\/p>","protected":false},"author":1,"featured_media":106018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[388,139],"tags":[387,386,385,141],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Felieton w OOH Magazine - Zerowy Moment Prawdy<\/title>\n<meta name=\"description\" content=\"W najnowszym wydaniu OOH Magazine ukaza\u0142 si\u0119 kolejny artyku\u0142 autorstwa Marcina J\u0119drzejczyka (Marketing Manager Headwear Professionals).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/headwear.com.pl\/it\/2021\/04\/19\/felieton-w-ooh-magazine-zerowy-moment-prawdy\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felieton w OOH Magazine - Zerowy Moment Prawdy\" \/>\n<meta property=\"og:description\" content=\"W najnowszym wydaniu OOH Magazine ukaza\u0142 si\u0119 kolejny artyku\u0142 autorstwa Marcina J\u0119drzejczyka (Marketing Manager Headwear Professionals).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/headwear.com.pl\/it\/2021\/04\/19\/felieton-w-ooh-magazine-zerowy-moment-prawdy\/\" \/>\n<meta property=\"og:site_name\" content=\"Headwear Professionals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HeadwearPolska\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T11:02:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-19T16:59:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/headwear.com.pl\/wp-content\/uploads\/2021\/04\/OOH-zmot.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"790\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Headwear Professionals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Headwear Professionals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/headwear.com.pl\/2021\/04\/19\/felieton-w-ooh-magazine-zerowy-moment-prawdy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/headwear.com.pl\/2021\/04\/19\/felieton-w-ooh-magazine-zerowy-moment-prawdy\/\"},\"author\":{\"name\":\"Headwear Professionals\",\"@id\":\"https:\/\/headwear.com.pl\/fr\/#\/schema\/person\/6871294ea681d14fa01a4bd1398cc4ac\"},\"headline\":\"Felieton w OOH Magazine &#8211; 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