The Polish Chamber of Promotional Products has announced a return to REALITY, launching a nationwide campaign IN FAVOUR of promotional gifts. PIAP wants to unfreeze advertising budgets after a period of pandemic stagnation and showcase gifts as creative tools for building relationships and the image of companies and brands.
The campaign is aimed at managers and specialists in advertising, marketing and PR agencies, interactive agencies, media houses and people involved in sales support in the broad sense. The message is also directed at marketing, promotion and purchasing departments in companies and institutions. An important target group for the campaign are opinion leaders, especially journalists from industry media.
The Polish Chamber of Promotional Products would like to remind recipients that promotional gifts are ideal for both B2B and consumer marketing – in advertising campaigns, competitions, loyalty programmes and promotions. They help build business relationships, shape the company's image, brand awareness, customer loyalty and sales support. Promotional gifts are an extremely effective form of marketing.,
and widely liked.
– As part of our campaign, we have already carried out the #SuperRzecz social media campaign, and now we are implementing its next stage, i.e. the „We are defrosting promotional gifts” campaign. Through our activities, we want to show how seemingly small THINGS and small gestures play a big role in marketing. We sent our recipients a direct mailing: a mysterious package, deliberately chosen and thought-provoking, referring to the idea of the entire campaign. At the same time, we are conducting activities on social media and encouraging the use of promotional gifts through our campaign's virtual hub – the landing page. www.SuperRzecz.pl – says Katarzyna Wojniak, General Director of PIAP.
It is worth noting that currently, when the entire business world is undergoing digital transformation and marketing is moving to the Internet, only promotional gifts do not have a virtual substitute. Only they can truly be closest to customers and work for companies and brands on a daily basis.
In its campaign, PIAP plays with the word RZECZ (THING), which refers to a whole range of promotional items, combining the word in various combinations of phrases and idioms. RZECZ becomes the axis of advertising slogans, which in themselves show the diversity of combinations and creative potential of gifts.
Further information: www.SuperRzecz.pl
Polish Chamber of Promotional Articles is an organisation bringing together entrepreneurs from the promotional products industry. Its aim is to represent and look after the interests of these companies. It is an organisation that consolidates the industry, a partner for discussions with decision-makers shaping external operating conditions, trade fair organisers and the media. The Chamber is a partner for contacts with similar associations from other countries. Currently, PIAP, together with its Founding Members, has over 180 Members. This number has been growing in recent months due to the Chamber's increased marketing and promotional activities.
