Competition - #CzapkaFullAttraction (Stage 2 - MOUNTAINS)

Take part in the competition and win a stay in a comfortable house in the picturesque Żywiec Beskids (sauna / jacuzzi) - SOLNA

Show that you have a head full of ideas - literally.

Choose a cap from a limited edition inspired by Polish regions, take a creative photo in a matching location and compete for prizes. This is a competition for advertising agencies and their employees who like to be creative and local.

What is the competition about?

Sign up and pick up a hat - every fortnight we start with a new theme (e.g. city, mountains, sea, park).
Take a picture in the mood of the hat - show it in the context of the place to which it refers (e.g. a "Tatra" hat on a trail).
Post on Instagram or Facebook with the hashtag #CapFullAttraction, mark profiles of Headwear Professionals Polska and OOH magazine.
Win prizes.

What can you win?

In each competition series, we select the 3 best photos - the authors receive a set of caps from the entire campaign and advance to the finals.
Grand prize: a weekend stay in a comfortable house in the picturesque Żywiec Beskid (SOLNA) for up to 8 persons (2 nights, extensive facilities for sports and leisure activities ideal for TEAM BUILDING, date to be agreed with the winner).
The winners will be selected by a competition committee made up of representatives from Headwear Professionals Poland and OOH magazine.

Campaign schedule

Throughout the holiday period (July - August), we are publishing 4 competition series (4 sets of caps). One agency or person can sign up for a maximum of 2 sets of caps.

CITIES series - already completed
MOUNTAINS series - ongoing
Seaside SITES series - in preparation
REGIONS AND PARKS series - in preparation

Publication of competition images is possible until 31 August 2025.

The awarding of the competition and the presentation of the main prize will take place during the Marketing Festival on 17-18 September 2025.

Why are we doing this?

Hats with local motifs are:

A practical gadget for the hiking season,
A tool for promoting cities, regions and attractions,
A creative idea that is easy to sell to tourism clients.

We want to inspire advertising agencies to realise their potential. As part of the campaign, we have prepared a demonstration series of caps that show how an interesting and modern approach can be taken to promote localism.

Competition rules at a glance

The competition is aimed at advertising agencies and their employees.
You can sign up for a maximum of 2 stages (sets of caps).
Every 2 weeks we provide a new theme and a new cap design.
Take a photo, upload it to Instagram or Facebook and tag it as instructed.
In each stage, we select the 3 authors of the best photos - the prize is a set of caps and participation in the final.
The main prize is a weekend stay in a comfortable house in the picturesque Żywiec Beskid (SOLNA) for up to 8 persons.
Photos can be published until 31 August 2025.
The winners are chosen by a committee from Headwear Poland and OOH magazine.